The American Dream?
Folding banks, bankrupt insurance firms, government bail-outs, record setting levels of foreclosures are daily news. The amazing thing isn't that it is happening, but how shocked everyone is that the axe fell.
So why are we here at the crossroads today?
1. The American Dream is neither universal nor sustainable
The 'American Dream' was a marketing movement that began after the second world war. As we fought to piece together what it meant to be American in the aftermath of the costliest and deadliest war in modern history we looked to a dream. The dream started small:
- A house for every family
- A dog for every house
- A chicken in every pot
- A car in every driveway
But somewhere that dream was given a shot of steroids. Soon the 'American Dream' became:
- A five bedroom house
- 3 cars in the 3 car garage
- Two pure bread dogs
- A cat or two
- A boat
- A vacation home for the boat
- A RV to get to the vacation home in
- Some wave runners to pull behind the RV,
- A plasma/lcd tv in every room
- Surround sound for each TV
- A Playstation, and a Wii for each TV
- A chicken in every pot
- A side of buffalo wings
- A t-bone
- A baked potato
- A trampoline
- An above ground pool
- A pool table
- etc, etc, etc
I know I am getting a bit overboard, but it wouldn't be sad if I couldn't look out of my office window in the suburbs right now and see 90% of this list within a three house radius. We have bought into consumerism as patriotism hook, line, and sinker in this country; sinker being the operative word. We have bought the lie that we all can have it all. Ask yourself how everyone can be equal in a world where 25% of the population consumes 75% of the commodities. Ask yourself how the 'American Dream' is sustainable in all it's gross obesity.
2. We live in a culture in which the only requirement for ownership is desire.
In the old days it took an established income, a down payment, and good credit to get into a house. It used to be that the good things in life were hard to get. We want a house but we don't want the discipline of saving, of keeping a regular job, of spending less than we make. But people got drunk on greed. Mortgage lenders and investment bankers were not satisfied with the growth of the housing market. After all the more people they could give credit to the more money they could make. If you ever looked at all of the TV adds from a few years ago and wondered how lenders could afford to make mortgages to be people with no or bad credit, you now know the answer; they can't.
Each time a mortgage is made the lender of the money buys an insurance policy on the mortgage so that if the borrower defaults and can not make payments they will have the insurance to fall back on. This was true for the sub-prime loans of the past 5 years as well, only thing is the investment bankers only had about 1 dollar for every 30 they were on the hook for. Now, a few years later, surprise-surprise, the high interest rates of these variable rate mortgages begin to kick in, and because the borrowers were never disciplined with their money to begin with they can't qualify for a traditional fixed-rate mortgage; which means that they can not make the payments anymore. The investment bankers are screwed now because they only bothered to save back 1 dollar for every 30 they insured. This is why Merrill crashed, why Lehman crashed, why AIG is on the brink, etc.
When desire is our only requirement for entry this is where it takes us. 'I deserved it' will be the epitaph on many American tombstones.
So how do we get out of this mess? The U.S. government has decided it will purchase the majority of these bad mortgages and hold onto them, hoping that they return some value. All of this of course at tax-payer expense and adding to our national indebtedness. But beyond a government bail-out the politicians and the business leaders do not have the heart to do what is right; which is begin a nation-wide campaign in favor of personal financial responsibility, one that promotes sustainability, accountability, and savings.
Finance 
